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Who cares about the competition?

Who cares about the competition?

There may be things your competitors are doing well, that you may want to emulate in your own way but even more key, you might be able to highlight things they aren't doing so well, so you can make improvements when you do it. Read more...

Nailing your branding before you start up

Nailing your branding before you start up

When you have a limited budget, why would you outlay valuable capital on basic 'thinking' that perhaps doesn't represent an immediate benefit?

Let me tell you why – because if you aren't clear on the fundamentals, such as your unique selling proposition, your target market and the messages that will resonate with those markets, then how will you actually sell your product or service successfully? Read more...